Business Architecture Scorecard

The Business Architecture Scorecard rates your business across the ten systems every company runs on, from strategy and governance to operations and technology. Answer twenty statements honestly, in about four minutes, and see an overall score, the system most likely to be holding growth back and the three areas to fix first. Your answers stay in your browser unless you choose to send them.

How it works

• Twenty statements, two for each of the ten systems.
• Answer each on a four-point scale: Not yet, Partly, Mostly, Fully.
• See an overall score out of 100, the likely constraint on growth and the three systems to fix first.
• Answers stay in your browser unless you choose to send them with an enquiry.

Score bands

• Under 40: Fragile
• 40 to 64: Developing
• 65 to 84: Established
• 85 and above: Scalable

Direction

Strategy and Governance

• Our leadership team can name the same three priorities for this quarter, each with one owner.
• Important decisions get made on time without needing the founder or promoter in the room.

Growth engine

Offer and Pricing

• Our prices reflect the value we deliver, and we rarely need discounts to close.
• We know the contribution margin of every product or service line we sell.

Demand Generation

• New business comes from several reliable channels, not one source or one person.
• We know our full cost to win a customer and how long it takes to earn it back.

Sales System

• Our sales results stay consistent whoever is selling, including when the founder is not involved.
• Every enquiry gets a fast response and is tracked through clear pipeline stages in one system.

Value engine

Delivery and Experience

• Quality stays consistent as volume grows, without senior people firefighting.
• We know what it costs to serve each type of customer, order or project.

Retention and Lifetime Value

• A large share of our revenue comes from repeat customers, renewals or referrals.
• Someone owns each customer relationship after the first sale, with a plan to grow it.

Brand and Content

• Buyers can clearly say why they choose us, and price is rarely the deciding factor.
• Our content follows a planned quarterly calendar tied to commercial goals.

Foundation

People and Organisation

• Our structure lets leaders run their areas without routing decisions back to the founder.
• Each key role has clear outcomes, and the most important roles have ready successors.

Finance and Unit Economics

• We see reliable management numbers within days of month end, not weeks.
• We know the margin of each channel and customer type, and where our cash is tied up.

Operations, Data and Technology

• Our core processes are documented and followed, so work runs the same way whoever is in.
• Our tools are connected and our reports agree, so everyone works from one version of the truth.

The ten systems

• 01. Strategy and Governance
• 02. Offer and Pricing
• 03. Demand Generation
• 04. Sales System
• 05. Delivery and Experience
• 06. Retention and Lifetime Value
• 07. Brand and Content
• 08. People and Organisation
• 09. Finance and Unit Economics
• 10. Operations, Data and Technology

Business Architecture overview | Scorecard | Scale Map | For ₹100 Cr+ companies | Start a Growth Conversation